Direct Marketing: Brand Campaign Brief Form
Direct Marketing Performance-Driven Bulk Emails That Deliver. Campaigns That Convert.
edispatch CompaiPA is an email direct marketing company built for performance.
This brief helps us understand your objectives, audience, and success metrics—so we can deliver measurable results at scale, with no guesswork and no wasted sends.
SECTION 1: CLIENT INFORMATION
Organization / Brand Name
Industry / Sector
☐ Government / Public Sector
☐ Financial Services
☐ Education
☐ Technology
☐ Healthcare
☐ Retail / E-commerce
☐ NGO / Development
☐ Agency
☐ Other: _____________________________
Primary Contact Name
Job Title
Email Address
Phone / WhatsApp
Country / Target Market(s)
SECTION 2: DIRECT MARKETING CAMPAIGN OBJECTIVES
What is the primary goal of this email campaign?
☐ Brand Awareness
☐ Lead Generation
☐ Downloads (eBook, Report, Guide)
☐ Event Registration
☐ Public Awareness / Sensitization
☐ Sales / Conversions
☐ Policy or Government Communication
☐ Other: _____________________________
What action should recipients take after reading the email?
Is this campaign part of a larger marketing or communication strategy?
☐ Yes
☐ No
If yes, please explain briefly:
SECTION 3: TARGET AUDIENCE
Who are you trying to reach? (Select all that apply)
☐ General Public
☐ Business Owners / SMEs
☐ Corporate Executives
☐ Professionals
☐ Investors
☐ Students
☐ Civil Servants / Government Officials
☐ Media / Influencers
☐ Other: _____________________________
Audience Location(s)
☐ Nigeria
☐ Africa
☐ Global
☐ Specific Countries: ___________________
Estimated Email List Size
☐ Under 10,000
☐ 10,000 – 50,000
☐ 50,000 – 100,000
☐ 100,000 – 500,000
☐ 500,000+
SECTION 4: EMAIL CONTENT & ASSETS
Do you already have email content?
☐ Yes (Ready to send)
☐ Partially developed
☐ No (Need content support)
Tone Preference
☐ Formal / Institutional
☐ Professional
☐ Conversational
☐ Persuasive / Sales-driven
☐ Educational
Brand Assets Available (Select all that apply)
☐ Logo
☐ Brand Guidelines
☐ Website / Landing Page
☐ Existing Campaign Samples
☐ None yet
Primary Call-to-Action (CTA)
SECTION 5: TIMING & DELIVERY
Preferred Campaign Start Date
Campaign Duration
☐ One-off blast
☐ Multi-day campaign
☐ Weekly sequence
☐ Monthly series
Time Sensitivity
☐ High (Fixed deadline)
☐ Medium
☐ Flexible
SECTION 6: PERFORMANCE & METRICS
What success looks like to you (Select top priorities):
☐ Delivery Rate
☐ Open Rate
☐ Click-Through Rate
☐ Downloads / Registrations
☐ Leads Generated
☐ Engagement Analytics
☐ Public Reach / Awareness
Do you require real-time reporting and analytics?
☐ Yes
☐ No
SECTION 7: COMPLIANCE & CONSENT
Confirm that your email list was obtained through compliant means:
☐ Yes, recipients have opted in
☐ Yes, institutional/official list
☐ Not sure (Needs review)
Applicable Compliance Standards
☐ NDPR
☐ GDPR
☐ Internal/Institutional Policy
☐ Not sure
SECTION 8: ADDITIONAL NOTES
Please share any specific requirements, concerns, or expectations:
FINAL CONFIRMATION
☐ I confirm that the information provided is accurate and authorize edispatch CompaiPA to proceed with campaign planning based on this brief.
Name: ___________________________
Signature: _______________________
Date: ___________________________
Direct Marketing: Launch Smarter Email Campaigns
Once submitted, our team will review your brief and contact you with campaign recommendations, delivery strategy, and performance benchmarks.
edispatch CompaiPA
No guesswork. No wasted sends. Just measurable results at scale. Campaign Example.