Real-Time Email Analytics: Unlock What to Track Beyond Opens and Clicks For years, open rates and click-through rates were treated as the gold standard of email performance. If open rates went up, campaigns were considered successful. If clicks increased, marketers…
The Hidden Cost of Dirty Email Lists—and How to Fix It Most email campaigns don’t fail because of bad copy or weak offers. They fail quietly, long before the message is even seen. The real culprit is often invisible: dirty email…
NDPR, GDPR & Email Marketing: Unlock What Every Sender Must Get Right to Stay Compliant Email marketing still delivers one of the highest ROIs in digital marketing—but only when it is done right. Today, the biggest threat to email performance…
