Real-Time Email Analytics: Unlock What to Track Beyond Opens and Clicks For years, open rates and click-through rates were treated as the gold standard of email performance. If open rates went up, campaigns were considered successful. If clicks increased, marketers…
NDPR, GDPR & Email Marketing: Unlock What Every Sender Must Get Right to Stay Compliant Email marketing still delivers one of the highest ROIs in digital marketing—but only when it is done right. Today, the biggest threat to email performance…
Why Inbox Deliverability Matters More Than Open Rates in 2026 In the ever-evolving world of email marketing, the metrics that once defined success are changing fast. For years, marketers relied on open rates as a primary measure of campaign effectiveness.…
How to Send Bulk Email Without Landing in Spam Sending bulk email should be one of the most powerful tools in your communication strategy. Yet for many organizations, it becomes a frustrating exercise: emails are sent, budgets are spent, but…
