Real-Time Email Analytics: Unlock What to Track Beyond Opens and Clicks For years, open rates and click-through rates were treated as the gold standard of email performance. If open rates went up, campaigns were considered successful. If clicks increased, marketers…
The Hidden Cost of Dirty Email Lists—and How to Fix It Most email campaigns don’t fail because of bad copy or weak offers. They fail quietly, long before the message is even seen. The real culprit is often invisible: dirty email…
NDPR, GDPR & Email Marketing: Unlock What Every Sender Must Get Right to Stay Compliant Email marketing still delivers one of the highest ROIs in digital marketing—but only when it is done right. Today, the biggest threat to email performance…
Bulk Email vs. Email Automation: What Best Option to Choose As organizations grow, email quickly becomes one of the most powerful—and misunderstood—communication tools. Many teams reach a crossroads and ask the same question: Should we use bulk email or email…
Why Inbox Deliverability Matters More Than Open Rates in 2026 In the ever-evolving world of email marketing, the metrics that once defined success are changing fast. For years, marketers relied on open rates as a primary measure of campaign effectiveness.…
How to Send Bulk Email Without Landing in Spam Sending bulk email should be one of the most powerful tools in your communication strategy. Yet for many organizations, it becomes a frustrating exercise: emails are sent, budgets are spent, but…
